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The University of Mississippi

Mississippi Entrepreneurship Forum

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Judging Criteria

Student Business Pitch Competition


 

Product/Technology

  • Is intellectual property addressed and are there plans to get the product to market with a sufficiently protected competitive advantage?
  • Does the product/technology offer multiple applications and/or target markets?
  • Do the features and benefits of the product/technology allow for compelling differentiation over the competition?
  • What are the prospects for timely market entry (considering factors of technical validation, ability to be easily produced, testing, )?

Market 

  • Has the company achieved documented market validation/feedback from the target market (letters of interest, purchase orders, sales)?
  • Does the company understand the market and clearly identify and justify the target market?
  • Has the company done a comprehensive competitive analysis?
  • Does the company present a compelling strategic marketing plan for penetrating and capturing market share?
  • What is the market opportunity relative to size, growth, and fit for this venture opportunity?

Financial 

  • Is there a clear path to revenue and profitability with supporting financial data, defendable assumptions and achievable forecasts?
  • Does the business model offer opportunity for recurring revenue?
  • Does the company mitigate risk by requiring fewer rounds of financing?
  • Does the company have a reasonable liquidity strategy likely to yield reasonable returns?

Management

  • Does the entrepreneur demonstrate the characteristics necessary to carry out the venture opportunity?
  • Do the members of the management team demonstrate the business experience, contacts, and respective competencies required? Or is there a clear understanding of the type of talent/expertise needed to round out the team?
  • Does the company have a board of directors or advisory board offering constructive contributions?
  • Does the company business plan demonstrate strong strategic relationships with partners, alliances and customers?
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